The former investment banker and project finance specialist saw her redundancy as the opportunity to leverage her skills and experience into her own online business.
Newport, Sydney, Australia—Jesse Rawstorne, formerly an investment banker and project finance specialist turned online entrepreneur has joined internet marketing powerhouse CarbonCopyPRO, the organization that supports Wealth Masters International (WMI) financial consultants. “I got really tired of the long hours working for money and never having family time,” Rawstorne said. “I saw my redundancy as the opportunity to leverage my extensive skills and experience into my own online business.”

Rawstorne, who lives amongst the trees with her psychologist husband Patrick, 2 young daughters, ages 4 and 1.5, along with a ton of wildlife, works out of her Newport Beach home in Sydney. She is incredibly passionate about personal and spiritual development. Rawstorne is a long-time meditator and musician who plays classical piano, viola and violin. When she travels, she immerses herself in people, culture, scuba diving, snowboarding and photography or as she puts it, “capturing extraordinary reflections of light.”

CarbonCopyPRO was founded by internet marketing legends and dynamically successful online entrepreneurs Jay Kubassek and Aaron Parkinson to automate the lead generation process for WMI consultants. The firm handles back office tasks such as website development and management, copywriting and content development, publicity and public relations, as well as call center operations, thereby freeing the consultant to focus on other, higher value activities such as building relationships and closing sales. The resulting stream of high quality, qualified leads helps WMI consultants to jump start their business and to realize explosive growth over time. The firm recently announced an emerging new focus as an entrepreneurial incubator, providing end-to-end training and development services for its members.

The aspect of a home based internet marketing business that appealed to Rawstorne the most was the fact that she was no longer trading time for dollars. “My new business is all about leverage,” Rawstorne said. “I can earn an extraordinary income from the comfort of home and still have total control over my schedule and my time. And at the end of the day, that was what motivated me to do this. Life is too short and my family too important to spend countless hours at the office. I’m really excited about my new direction.”